Parsec was the first company to develop proprietary technology to measure attention to optimize media. Until now, we’ve used this technology to drive upper-funnel outcomes for brands via custom engagements (57% lift in unaided awareness for a well known CPG brand!)
Introducing: Parsec’s “No-Hop PMP” for High Attention media. We integrate with premium publishers to identify high-attention inventory which we then make available inside publishers’ existing SSP partners to prevent extra work/hops for publishers & buyers. Programmatic buyers can now drive upper funnel outcomes using their existing programmatic stack.
Parsec integrates with premium publishers to identify media that creates high attention.
Parsec makes that inventory available to our brand clients inside publishers’ existing SSP partners in a “No-Hop PMP”.
Programmatic buyers can now drive upper funnel outcomes using their existing programmatic tech stack.