High-Attention PMP
Industry first: Drive upper-funnel outcomes using your existing programmatic stack
Parsec was the first company to develop proprietary technology to measure attention to optimize media. Until now, we’ve used this technology to drive upper-funnel outcomes for brands via custom engagements (57% lift in unaided awareness for a well known CPG brand!)
Introducing: Parsec’s “No-Hop PMP” for High Attention media. We integrate with premium publishers to identify high-attention inventory which we then make available inside publishers’ existing SSP partners to prevent extra work/hops for publishers & buyers. Programmatic buyers can now drive upper funnel outcomes using their existing programmatic stack.
How it works
1.
Parsec integrates with premium publishers to identify media that creates high attention.
2.
Parsec makes that inventory available to our brand clients inside publishers’ existing SSP partners in a “No-Hop PMP”.
3.
Programmatic buyers can now drive upper funnel outcomes using their existing programmatic tech stack.
Publishers
Add upper-funnel brand budgets to your programmatic monetization strategy
Custom & Standard Sizes
No longer just our mobile format, now you can offer both custom and standard placements to Parsec brand clients via programmatic.
Integration Options
Parsec pre-bid
adapter
Or work with Parsec to score inventory via testing – Leverage 3rd party SSPs to facilitate impressions (Rubicon, Xandr, etc)