Attention Drives Outcomes
Attention is more than just viewability.
Our research shows that as people spend more time with your message, all brand metrics are positively impacted, and consumers are ultimately more likely to take an action favorable to your brand.
Attention Optimization Drives Brand Lift
Research conducted by Parsec and independent 3rd parties has proven consideration, awareness, and recall all increase with time-spent.
Chart by Visualizer
Chart by Visualizer
Attention and Short-Term Sales are Highly Correlated†
Studies prove that time-spent is a key factor in sales conversions.
†Attention = sales, Lumen
Full-Funnel Approach
Parsec campaigns deliver measurable impact throughout the funnel
Targeting & Creative
Convert brand awareness to product-specific consideration. Beautiful interactive creative entices engagement across premium environments
Optimization
Tune creative, media and environments for attention
Audience Data Passback
Sync audiences who pay attention back to your DMP/DSP for cross-platform retargeting, or retarget on our own platform without syncing