Lucid survey results indicated a 70.8% lift in product feature awareness and a 9.5% lift in aided awareness for a mobile product launch. Our creative further saw an ER 22.5% above benchmarks.
Our creative drove remarkable gains for a supplements brand, including 57% lift in unaided awareness, 9.7% lift in message association, and a CTR measuring 33.9% above-benchmark.
A recent food-and-beverage campaign drove lift across all major health metrics, including a 32.45% lift in awareness and 27.5% lift in consideration.
Parsec optimizations generated a 12% increase in ER over the flight for a luxury hotel chain. Metrics handily outperformed benchmark levels by 65.7% for ER and 68.4% for VCR.
A pair of animated units drove a CTR measuring 52.8% above benchmarks. A/B comparisons further revealed a 6.41% creative-to-creative improvement in CTR.
Targeting SBO and Mid-Market audiences with several creatives, we saw a 9.9% increase in attention over the flight. The Mid-Market segment took the crown with a 6.94% higher CTR.
Executing several A/B tests and rounds of creative, Parsec earned top performance for 3rd party targeting: 8.53% higher attention than the overall campaign.
Creative A/B testing generated 7.3% higher attention, while an audience targeting A/B test yielded the highest attention for behavioral vs. first-party buyer or contextual targeting.
Built to raise awareness for a new TV series, our campaign measured a 27% overall tune-in lift, with a 1.4% lift in VTR per second.
Through several audience and creative tests, Parsec achieved 11.93% lift in unaided awareness and 1.4% lift in brand favorability for a major bank.
Parsec made several attention optimizations throughout the flight, boosting Attention 6.5% and CTR 49.2%. Overall, the campaign delivered a 10.45% lift in awareness.
Creative optimizations boosted CTR by 11% and ER by 41%. Coupled with audience A/B/C testing, we observed an overall 9.6% lift in awareness for a home improvement retailer.
Tasked with advancing awareness for a health initiative, Parsec creative drove a CTR performing 38.4% above benchmark levels.
Working with an apparel retailer, our engaging interactive creative spurred a 6.37% lift in brand awareness, along with engagement rates 34% above benchmark levels.
Attention is more than just viewability. Lucid and Parsec research has proven that optimizing for attention drives outcomes throughout the funnel.
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Parsec integrates with premium publishers to identify media that creates high attention.
Parsec makes that inventory available to our brand clients inside publishers’ existing SSP partners in a “No-Hop PMP”.
Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.
Launch on time,
Users can scroll right past the ad if they want to, so you can feel confident that engagement = interest.
Be the only ad
on the screen.
Moat is already built in, and you can use your own verification provider if you want to.
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