Ads you pay
attention to.
Attention is the single most important metric in advertising.
Parsec was the first company to measure and optimize actual attention for Top 10 brands and agencies.
Managed service or self-service – whichever you prefer.
High Impact
Ads don’t work if no one pays attention. Duh.
Parsec delivers amazing brand impact across every vertical:
CPG, Entertainment, Technology, Fashion, Health & Wellness, Finance, Auto...
COMPUTER & CONSUMER ELECTRONICS
Lucid survey results indicated a 70.8% lift in product feature awareness and a 9.5% lift in aided awareness for a mobile product launch. Our creative further saw an ER 22.5% above benchmarks.
PHARMA & HEALTHCARE
Our creative drove remarkable gains for a supplements brand, including 57% lift in unaided awareness, 9.7% lift in message association, and a CTR measuring 33.9% above-benchmark.
FOOD & BEVERAGE
A recent food-and-beverage campaign drove lift across all major health metrics, including a 32.45% lift in awareness and 27.5% lift in consideration.
TRAVEL & TOURISM
Parsec optimizations generated a 12% increase in ER over the flight for a luxury hotel chain. Metrics handily outperformed benchmark levels by 65.7% for ER and 68.4% for VCR.
ALCOHOL
A pair of animated units drove a CTR measuring 52.8% above benchmarks. A/B comparisons further revealed a 6.41% creative-to-creative improvement in CTR.
BUSINESS & INDUSTRIAL
Targeting SBO and Mid-Market audiences with several creatives, we saw a 9.9% increase in attention over the flight. The Mid-Market segment took the crown with a 6.94% higher CTR.
AUTOMOTIVE
Executing several A/B tests and rounds of creative, Parsec earned top performance for 3rd party targeting: 8.53% higher attention than the overall campaign.
BEAUTY & FASHION
Creative A/B testing generated 7.3% higher attention, while an audience targeting A/B test yielded the highest attention for behavioral vs. first-party buyer or contextual targeting.
SPORTS & ENTERTAINMENT
Built to raise awareness for a new TV series, our campaign measured a 27% overall tune-in lift, with a 1.4% lift in VTR per second.
FINANCIAL SERVICES
Through several audience and creative tests, Parsec achieved 11.93% lift in unaided awareness and 1.4% lift in brand favorability for a major bank.
QSR
Parsec made several attention optimizations throughout the flight, boosting Attention 6.5% and CTR 49.2%. Overall, the campaign delivered a 10.45% lift in awareness.
HOME & GARDEN
Creative optimizations boosted CTR by 11% and ER by 41%. Coupled with audience A/B/C testing, we observed an overall 9.6% lift in awareness for a home improvement retailer.
GOVERNMENT & POLITICS
Tasked with advancing awareness for a health initiative, Parsec creative drove a CTR performing 38.4% above benchmark levels.
RETAILERS & GENERAL MERCH
Working with an apparel retailer, our engaging interactive creative spurred a 6.37% lift in brand awareness, along with engagement rates 34% above benchmark levels.
Attention Drives Outcomes
Attention is more than just viewability. Lucid and Parsec research has proven that optimizing for attention drives outcomes throughout the funnel.
Premium Sites
Direct integrations with the largest digital publishers for inventory that they don’t offer via PMPs or Deal IDs.
Multi-Platform
Parsec is built to capture attention, whether it’s on mobile, desktop, or TV. Our solutions are tailored to the strengths of each platform, yielding optimal impact to advertisers.
High-Impact Mobile
The Parsec mobile format delivers politely interruptive ads that capture attention. 100% viewable and 100% human.
Video & OTT
Offering both managed service and programmatic delivery, Parsec optimizes to placements and sites with the highest measured attention levels.
Parsec identifies premium video inventory through Attention Scoring technology
Video delivery is continually optimized to the most attentive audiences
High-Impact Mobile
The Parsec mobile format delivers politely interruptive ads that capture attention. 100% viewable and 100% human.
Video & OTT
Offering both managed service and programmatic delivery, Parsec optimizes to placements and sites with the highest measured attention levels.
Parsec identifies premium video inventory through Attention Scoring technology
Video delivery is continually optimized to the most attentive audiences
High-Attention PMP
Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.
High-Attention Placements
Parsec integrates with premium publishers to identify media that creates high attention.
No-Hop Delivery
Parsec makes that inventory available to our brand clients inside publishers’ existing SSP partners in a “No-Hop PMP”.
Upper-Funnel Impact
Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.
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