Ads you pay
attention to.

Attention is the single most important metric in advertising.
Parsec was the first company to measure and optimize actual attention for Top 10 brands and agencies.
Managed service or self-service – whichever you prefer.

High Impact

Ads don’t work if no one pays attention. Duh.
Parsec delivers amazing brand impact across every vertical:
CPG, Entertainment, Technology, Fashion, Health & Wellness, Finance, Auto...
icon-attngraph

Attention Drives Outcomes

Attention is more than just viewability. Lucid and Parsec research has proven that optimizing for attention drives outcomes throughout the funnel.

Attention Optimization in Detail

Premium Sites

Direct integrations with the largest digital publishers for inventory that they don’t offer via PMPs or Deal IDs.

Fully Custom

The Parsec mobile format delivers politely interruptive ads that capture attention. Advertisers only pay for time that consumers choose to spend with their message.

High-Attention PMP

Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.

High-Attention Placements

Parsec integrates with premium publishers to identify media that creates high attention.

No-Hop Delivery

Parsec makes that inventory available to our brand clients inside publishers’ existing SSP partners in a “No-Hop PMP”.

Upper-Funnel Impact

Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.

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Trusted By

Proven Results

Research conducted by Parsec and independent 3rd parties has proven consideration, awareness, and recall all increase with time-spent.
Fast

Launch on time,
every time.

Politely Disruptive

Users can scroll right past the ad if they want to, so you can feel confident that engagement = interest.

100% Share of Voice

Be the only ad
on the screen.

Viewability Guaranteed

Moat is already built in, and you can use your own verification provider if you want to.

Reach out to see how Parsec can impact your next campaign

Contact us