Ads you pay
attention to.

The Parsec mobile format delivers politely interruptive ads that capture attention. Advertisers only pay for time that consumers choose to spend with their message.

100% viewable and 100% human.
We guarantee it.

High Impact

Ads don’t work if no one pays attention. Duh.
Parsec delivers amazing brand impact across every vertical:
CPG, Entertainment, Technology, Fashion, Health & Wellness, Finance, Auto...

COMPUTER & CONSUMER ELECTRONICS

Lucid survey results indicated a 70.8% lift in product feature awareness and a 9.5% lift in aided awareness for a mobile product launch. Our creative further saw an ER 22.5% above benchmarks.

PHARMA & HEALTHCARE

Our creative drove remarkable gains for a supplements brand, including 57% lift in unaided awareness, 9.7% lift in message association, and a CTR measuring 33.9% above-benchmark.

FOOD & BEVERAGE

A recent food-and-beverage campaign drove lift across all major health metrics, including a 32.45% lift in awareness and 27.5% lift in consideration.

TRAVEL & TOURISM

Parsec optimizations generated a 12% increase in ER over the flight for a luxury hotel chain. Metrics handily outperformed benchmark levels by 65.7% for ER and 68.4% for VCR.

ALCOHOL

A pair of animated units drove a CTR measuring 52.8% above benchmarks. A/B comparisons further revealed a 6.41% creative-to-creative improvement in CTR.

BUSINESS & INDUSTRIAL

Targeting SBO and Mid-Market audiences with several creatives, we saw a 9.9% increase in attention over the flight. The Mid-Market segment took the crown with a 6.94% higher CTR.

AUTOMOTIVE

Executing several A/B tests and rounds of creative, Parsec earned top performance for 3rd party targeting: 8.53% higher attention than the overall campaign.

BEAUTY & FASHION

Creative A/B testing generated 7.3% higher attention, while an audience targeting A/B test yielded the highest attention for behavioral vs. first-party buyer or contextual targeting.

SPORTS & ENTERTAINMENT

Built to raise awareness for a new TV series, our campaign measured a 27% overall tune-in lift, with a 1.4% lift in VTR per second.

FINANCIAL SERVICES

Through several audience and creative tests, Parsec achieved 11.93% lift in unaided awareness and 1.4% lift in brand favorability for a major bank.

QSR

Parsec made several attention optimizations throughout the flight, boosting Attention 6.5% and CTR 49.2%. Overall, the campaign delivered a 10.45% lift in awareness.

HOME & GARDEN

Creative optimizations boosted CTR by 11% and ER by 41%. Coupled with audience A/B/C testing, we observed an overall 9.6% lift in awareness for a home improvement retailer.

GOVERNMENT & POLITICS

Tasked with advancing awareness for a health initiative, Parsec creative drove a CTR performing 38.4% above benchmark levels.

RETAILERS & GENERAL MERCH

Working with an apparel retailer, our engaging interactive creative spurred a 6.37% lift in brand awareness, along with engagement rates 34% above benchmark levels.