Ads you pay
attention to.
Attention is the single most important metric in advertising.
Parsec was the first company to measure and optimize actual attention for Top 10 brands and agencies.
Managed service or self-service – whichever you prefer.

High Impact
Ads don’t work if no one pays attention. Duh.
Parsec delivers amazing brand impact across every vertical:
CPG, Entertainment, Technology, Fashion, Health & Wellness, Finance, Auto...

Attention Drives Outcomes
Attention is more than just viewability. Lucid and Parsec research has proven that optimizing for attention drives outcomes throughout the funnel.
Multi-Platform
Parsec is built to capture attention, whether it’s on mobile, desktop, or TV. Our solutions are tailored to the strengths of each platform, yielding optimal impact to advertisers.
High-Impact Mobile
The Parsec mobile format delivers politely interruptive ads that capture attention. 100% viewable and 100% human.

Video & OTT
Offering both managed service and programmatic delivery, Parsec optimizes to placements and sites with the highest measured attention levels.
Parsec identifies premium video inventory through Attention Scoring technology
Video delivery is continually optimized to the most attentive audiences
High-Impact Mobile
The Parsec mobile format delivers politely interruptive ads that capture attention. 100% viewable and 100% human.
Video & CTV
Offering both managed service and programmatic delivery, Parsec optimizes to placements and sites with the highest measured attention levels.
Parsec identifies premium video inventory through Attention Scoring technology
Video delivery is continually optimized to the most attentive audiences
High-Attention PMP
Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.

High-Attention Placements
Parsec integrates with premium publishers to identify media that creates high attention.

No-Hop Delivery
Parsec makes that inventory available to our brand clients inside publishers’ existing SSP partners in a “No-Hop PMP”.

Upper-Funnel Impact
Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.
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