Ads you pay
attention to.

Attention is the single most important metric in advertising.
Parsec was the first company to measure and optimize actual attention for Top 10 brands and agencies.
Managed service or self-service – whichever you prefer.

High Impact

Ads don’t work if no one pays attention. Duh.
Parsec delivers amazing brand impact across every vertical:
CPG, Entertainment, Technology, Fashion, Health & Wellness, Finance, Auto...
icon-attngraph

Attention Drives Outcomes

Attention is more than just viewability. Lucid and Parsec research has proven that optimizing for attention drives outcomes throughout the funnel.

Attention Optimization in Detail

Premium Sites

Direct integrations with the largest digital publishers for inventory that they don’t offer via PMPs or Deal IDs.

Multi-Platform

Parsec is built to capture attention, whether it’s on mobile, desktop, or TV. Our solutions are tailored to the strengths of each platform, yielding optimal impact to advertisers.

High-Impact Mobile

The Parsec mobile format delivers politely interruptive ads that capture attention. 100% viewable and 100% human.

See More

Video & OTT

Offering both managed service and programmatic delivery, Parsec optimizes to placements and sites with the highest measured attention levels.

Parsec identifies premium video inventory through Attention Scoring technology

Video delivery is continually optimized to the most attentive audiences

High-Impact Mobile

The Parsec mobile format delivers politely interruptive ads that capture attention. 100% viewable and 100% human.

See More

Video & OTT

Offering both managed service and programmatic delivery, Parsec optimizes to placements and sites with the highest measured attention levels.

Parsec identifies premium video inventory through Attention Scoring technology

Video delivery is continually optimized to the most attentive audiences

High-Attention PMP

Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.

High-Attention Placements

Parsec integrates with premium publishers to identify media that creates high attention.

No-Hop Delivery

Parsec makes that inventory available to our brand clients inside publishers’ existing SSP partners in a “No-Hop PMP”.

Upper-Funnel Impact

Programmatic buyers can now drive upper-funnel outcomes using their existing programmatic tech stack.

FIND OUT MORE

Trusted By

Proven Effective

Parsec improves every aspect of mobile advertising. We guarantee value to advertisers while aligning with publishers and consumers to create ads people like.

Reach out to see how Parsec can impact your next campaign

Contact us